Are You Making These Newbie SEO Mistakes???
Hey solo boss warrior! Welcome back to the blog! Today we're going to talk about some of the most common SEO mistakes that you might be making. (SEO is short for Search Engine Optimization)
Having good SEO is a powerful tool to get a high ranking in Google or Pinterest and you get your content in front of more eyeballs. In Squarespace it's really simple to do so don't be a lazy boss girl, let's get your SEO strategy in shape together!
1// not using alt-text for your images
This is really simple to ignore when you're uploading your images. Kickass thing? Squarespace makes it SO easy to add alt-text to their images.
A lot of ignore this because they don't really understand what "alt-text" is or how much it can help your SEO ranking.
Think of it as an awesome hidden place to add all those extra juicy SEO Rich keywords that allow Google to find your blog and put you higher up in the search, without annoying your readers by sounding like a keyword robot.
The really Kick-Ass thing about Squarespace is that they designed their templates with SEO in the forefront so they make it super simple to plug it into in most parts of the website so that you are ready to do all the SEO best practices pretty much out of the gate.
After uploading your image all you have to do is highlight the alt text bar in the image uploader and feeling your keywords then when you're finished your image will automatically have their the alt text keywords uploaded within your blog post or wherever you have the image in your website.
Squarespace has a kickass tutorial for how to do this here.
2// Not using alt-headlines for your blog posts
Again this is something that is kind of an extra step but it really makes a difference because it gives you all that extra space to add in your SEO Rich keywords plus it tells your readers why they should click.
It's it's similar to what some people would have learned in school as the sub-headline basically it gives a little more information about what your post is going to be about.
Here is where you to give your reader a reason to click on your blog image wherever they're stumbling upon you so that they will go ahead and click into your blog.
3// Not stuffing your blog post Subheadlines with SEO-friendly keywords
Subheadlines/Alt-Headlines are really useful place to add an extra information for your readers.
It's also a place where you can use your really hot, Google friendly SEO keywords.
This is going to be the keywords they are most likely searching and will give your post the extra SEO ranking points. But Remember, don't make it sound robotic - be intentional with your keyword use.
4// Not creating an alternate description for your blog post when you Pin your blog to Pinterest
This one is super easy to forget because it usually comes at the end of a blogging workflow. This step and it's another extra mile thing to do but basically this is where you are adding extra description about what your blog post is about.
Your goal here is to create a pin description that will quickly tell the reader what your post is about, how it will help them and also make them curious enough to click for more. You want to make sure to use your SEO keywords so that your pin description comes up higher in search results.
Basically, you want to do the SEO work for anyone who goes through the effort to pin and share your posts, this way your post still benefits from the good SEO you created, but doesn't require the reader to add much of anything.
Think about your own pinning practices - how many times do you come across a pin and actually go through the effort to change the description and and put in all the SEO and things are going to make it comes through it a good search return??
Probably not very often.
That's very similar to the pinning practices of your average user - they're not going to go through the effort to change the description and add in good SEO for their pin to return well within the algorithm, that's not why they're pinning your post.
5// not researching your keywords with Google Keyword Planner
Google Keyword Planner is actually a really cool tool that's free to use. All you have to do is visit their website and create a free account.
Once you login you will be able to search the keywords that you think that your user are searching for - these should be words and phrases that you think your people are searching to find your posts.
Google Keyword Planner will be able to help you figure out which of these keywords are the most powerful to use and which really won't help your SEO score at all.
6// Not using your keyword several times within your post
It's super great to have a keyword rich headline but if you don't also use your keyword again within your post you really aren't getting the full impact of that keyword.
Basically, Google will not I think your post is as helpful as a post that has the keyword used multiple times.
If you think about it from the search engine's perspective, Google and Pinterest both aim to give their users the highest quality content they can they use SEO as a way to rank whether or not your content is worthwhile to their users.
If their users kept coming across fluffy, bull shit articles that had nothing in them their users would come to expect that the search engine they were using wasn't useful at all and wouldn't come back.
7// Not naming your image and leaving it as the default (IMG123.jpg)
Using keywords in your image name adds in the SEO value of your post this is just another valuable area where you can add in SEO keywords that doesn't distract from the actual usefulness of the post.
News flash: your readers are going to notice if your post looks like it was written by a Blog keyword generating machine.
“Tutorial, Squarespace design, design tips, tips for Squarespace” -- a human would see that from a mile away but if you can hide extra SEO keywords in the image text and in a natural way in the sub headlines and in the headlines and you'll be able to post that will return higher in searches.
SEO does take a bit of to work. So even while you have implemented these steps immediately, it's not going to be an overnight change.
You're more likely to see all of this hard work benefit your traffic in several months but It's important to start good SEO best practices as soon as possible so that you can start building a good foundation of SEO that Google will love.
It's among the key foundations to a strong web business.
Interested in learning how to get your biz ready for a new online presence? Checkout my free workbook!